Ad fraud has been a persistent nuisance for ad tech since the industry's inception. While it may paralyze some with fear, we at Adform believe that the best way to overcome a phobia is through acquiring the understanding, knowledge, and ability to confront the threat head-on. Consider us a bit like Alfred to your Batman, researching and analyzing the threats so that you can confidently go out there and be the ad-fraud savvy, media-buying, superheroes that you are.
This white paper usefully categorizes the different forms of ad fraud, before revealing solutions and tactics for dealing with each one.