As an Advertiser, when you give up access to your data you also forfeit operational control and undermine the aspiration for effortless modern marketing. But, how can control be achieved? While ‘Walled Garden’ vendors promise ease-of-access to data rich users within closed environments, issues around transparency and conflicts of interest make true control unfeasible.

In this white paper, learn how 'Brand Gardens,' which represent independent, purpose-built marketing ecosystems, win out over the ‘Walled Gardens’ when it comes to ownership, transparency, and control.