The unspoken truth is that third-party cookies are basically dead. Today, in most markets, over 50% of users are on devices, browsers, and channels that do not support them.  Consequently, only half of your potential customer base is addressable via third-party cookies. With approximately 60% of all day-to-day ad tech features dependent on these cookies, the combination of limited cookie support and huge cookie dependency reveals that current ad tech stacks have a huge gap that urgently needs to be addressed.

Discover how to address that gap with first-party IDs. Adform is an early pioneer in this area and, in several markets, now trades more media spend based on first-party IDs than on third-party cookies.

Download our white paper to find out how to tap into the first-party ecosystem and discover why your campaigns will survive, and ultimately thrive, after the death of third-party cookies.