At Adform, Artificial Intelligence has been at the heart of our operational capabilities for many years - fueling our DSP, Ad Server, and DMP to help drive effortless modern marketing for brands and agencies. 

But we have also known that Artificial Intelligence is not the answer alone. We believe that the focus in our innovation should be on the application of this technology, and specifically, the benefits that machines can bring to human beings. We call this Augmented Intelligence and it represents our belief in a human-centered partnership model.  

In this white paper, we examine some of the trust issues and misunderstandings around Artificial Intelligence in the industry at large and how these can be solved with Augmented Intelligence. We believe that placing humans back in the driving seat will lead to a brighter future for the industry, where marketers have more time for great strategy, planning, ideas, and creativity.