At Adform, we work with a wide range of data partners to ensure our clients can boost the relevancy and reach of their campaigns.
In this webinar, two of Adform's data vendors - Semasio and Global Data Resources - reveal how they were able to combine two very different approaches to data analysis to create a unique solution for advertisers. By combining offline census data with semantic analysis, advertisers can target users who are not only interested in their products but who fall in the appropriate socio-economic demographic relevant to those products.
Adform's Eraldo Cruz will be joined by the Chief Data Officer at Global Data Resources, Ulrik Larsen, as well as Semasio's Managing Director, Anna Schenk, to discuss this innovative solution. We'll also be showcasing concrete evidence of the positive impact this third-party data solution can have on your campaigns.
Presented by:
Eraldo Cruz
Head of Global Commercial Partnerships
As Business Development Manager at Adform, Eraldo drives partnerships and initiatives for all things data. Eraldo has 4 years experience in digital advertising and 14 years of experience in Business Development, specializing in using strategic partnerships to jump-start projects and action plans.
Ulrik Larsen
Chief Data Officer - Global Data Resources
Ulrik currently heads up GDR's data science and data ops department in Copenhagen, Denmark. Ulrik comes from a background in academia working with statistical modeling and economics at the University of Aarhus and Copenhagen Business School. In marketing and adtech, Ulrik has worked as a consultant for both publishers, agencies and major advertisers.
Anna Schenk
Managing Director EMEA - Semasio
Anna earned a degree in international marketing before working as a consultant in online media planning and later as a consultant for online technologies at the Pilot Group. She was an online marketing manager at Blume2000 New Media AG, before joining Semasio as a product manager in 2011. In Anna's current role as Managing Director EMEA she is responsible for developing Semasio´s Behavioural and Contextual Targeting products in the different markets.