As the marketing world continues to change dramatically over the next few months, understanding how AI can help advertisers navigate their campaigns during this crisis has never been more valuable. Machine Learning provides advertisers with the tools to relinquish some of the manpower involved in managing campaigns, and can take advantage of the new wealth of data touchpoints available as people spend more time online.
In this webinar, learn how the different branches of Odin, Adform’s AI functionality, can help bolster campaigns. From our bid shading algorithm, known as dynamic CPM (dCPM), that helps determine the best bid prices based on historical information, to Adform’s cross-device functionality that analyzes probabilistic data to identify the same user across a variety of devices.
Crucially, with the present news cycle as it is, ensuring banners don’t appear in the wrong context is a delicate and important issue. Adform’s brand safety partners, Semasio, will be explaining how machine learning can ensure banners do not appear in the wrong online environments. Adform’s machine learning capabilities can help carry the load as businesses try to weather this difficult time.
Presented by:
James Oyedele
Global Programmatic Solutions Lead
James is Adform's Global Programmatic Solutions Lead. After four years at Adform working in platform solutions (including a year in Singapore managing APAC clients), James is now Adform’s key evangelist for all things programmatic. In his spare time, he can be found on a Rugby pitch or in a Boxing ring.
Kornelija Daugalaité
Semasio - Group Head Client Development
Kornelija is one of Semasio’s longest-serving employees after almost six years in the company and is now leading the Client Development department, ensuring client support, service and success, as well as product development based on the client feedback. She has always worked closely with agencies, advertisers and partners and knows their day to day challenges first hand.