What does the ideal relationship between an adtech vendor, an agency, and a brand look like? Adtech can be confusing with talk of artificial intelligence, optimization, data, transparency, and privacy. In this session, Julian Baring, Phil Case, and Ujjwal Dhoot unpack what's possible when things run smoothly as well as explore what works and what doesn't work when it comes to marketing tech. They'll extract lessons and best practices so that you can go back to the office with a better strategy for tackling 2021.
Presented by:
Julian Baring
General Manager - Americas
Julian started his career in agencies at BBDO and Saatchi & Saatchi before co-founding travel-site Weekends.com. He has more than 21 years of digital and technology industry operating experience across a variety of management roles including marketing, sales, corporate and business development, operations. Julian has previously held senior executive roles at Vodafone, Operative, Facilitate Digital and most recently Adslot. He has worked and lived across the UK, Europe, and Asia-Pacific.
Phil Case
Chief Client Officer - Max Connect Marketing
Phil Case is a native of Phoenix, Arizona and a resident of Utah for 17 years. He is the Chief Client Officer of Max Connect Marketing where he oversees growth, strategy and reputation. Previously, he was the Managing Partner of Fluid Advertising where he grew the agency from 4 to 35+ full-time employees in a 6 year period. Previous experience includes working with such national and regional brands such as: BD Medical, Verizon, Sportsman Warehouse, Blackberry, Oldcastle Materials, and HP.
Ujjwal Dhoot
Chief Marketing Officer - DXL Group
Ujjwal is obsessed with influencing the optimal customer journey and building engaging customer centric organizations and platforms. Having successfully grown eCommerce companies’ many-fold & managed $10’s of millions in marketing budgets, he strives to keep building fast-growing marketing and product driven organizations. He is currently Chief Marketing Officer at DXL Group, the largest retailer of men’s apparel in Big + Tall sizes XL and up.