With third-party cookies disappearing, Publishers have the opportunity to take control and create a more direct relationship with brands and agencies. In this panel discussion we hear how first-party IDs will create a new template for relationships along the digital supply chain.

Moderated by

Jakob Bak, Co-Founder, Adform

Jakob Bak
Co-Founder, Adform

Jakob Bak co-founded Adform in 2002. As one of the leading technology architects of the platform, Jakob developed his long-standing expertise working with ad serving, web analytics, and business inteligence and plays a key role in developing cutting-edge products and features. He is also heavily involved in shaping global advertising policies as a member of leading industry bodies and work groups and is one of the prominent experts on GDPR.

Presented by

Signe Skarequist, Director of Digital Sales & Ad Tech,  JP/Politiken

Signe Skarequist
Director of Digital Sales & Ad Tech, JP/Politiken

Signe Skarequist has a great experience working with the digital ad market where she as a part of JP/Politikens Hus has the responsibility for the use of ad technologies across the Group and the digital sales. During her career Signe has been working intensively with ad technologies and programmatic sales until she back in 2017 got the overall responsibility in the digital ad area as Director of Digital Sales & Ad Tech at JP/Politikens Hus.

Szymon Pruszyński, Head of Growth, Yieldbird

Szymon Pruszyński
Head of Growth, Yieldbird

Digital advertising expert with +10 years of working experience. Previously operated on the agency side in Dentsu Aegis as a member of the client service department, handling digital accounts and budgets of biggest global brands. Currently focused on the development of new business opportunities & marketing for Yieldbird – one of the leading programmatic ad management companies.

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Please note:
Adform is providing this recording as a service to our clients and prospective clients, but it is neither a legal interpretation nor a statement of Adform’s policy. Reference to any specific product or entity does not constitute an endorsement or recommendation by Adform. The views expressed by guests are their own and their appearance on the panel does not imply an endorsement of them or any entity they represent. Views and opinions expressed by Adform employees are those of the employees and do not necessarily reflect the view of Adform or any of its officials. If you have any questions about this disclaimer, please contact our Office of General Counsel.



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