As the future unfurls, ad tech companies will need to ensure they are compatible with a range of new alternative IDs. In this session, Adform’s COO, Oliver Whitten, talks to key ID vendors on how they are changing the programmatic landscape.

Moderated by

Oliver Whitten, COO, Adform

Oliver Whitten
COO, Adform

Oliver Whitten brings more than a decade of experience in the digital advertising industry. He previously served as Managing Director and SVP at Rubicon Project EMEA, Director of Publisher Services at AOL Advertising, and Head of UK Publisher Services at In his role as Chief Operating Officer at Adform, Oliver leverages his expertise in scaling global commercial operations and oversees Adform’s global client service, operations and business development operations.

Presented by

Tim Geenen - LiveRamp, Managing Director, Addressability Europe

Tim Geenen - LiveRamp
Managing Director, Addressability Europe

Tim Geenen is the Managing Director, Addressability Europe at LiveRamp, the global leader in data connectivity. Previously he was the founder of Faktor, a privacy technology company, acquired by LiveRamp in 2019. Tim held leadership roles at GroupM and Improve Digital, where he was responsible for strategy, innovation and partnerships. He also co-founded, and was the chairman of, the first programmatic IAB taskforce in Europe. Currently he serves as a board member for IAB Netherlands.

Morwenna Beales - ID5, VP, Key Accounts

Morwenna Beales - ID5
VP, Key Accounts

Morwenna Beales is the VP, Key Accounts at ID5. Where she has been developing global strategic partners and looking after key platform relationships since she joined in 2018. She has 13 years of experience in the digital advertising industry and specialises in business development, global consultancy, team management and operations, focusing primarily on publisher and platform relations.

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Please note:
Adform is providing this recording as a service to our clients and prospective clients, but it is neither a legal interpretation nor a statement of Adform’s policy. Reference to any specific product or entity does not constitute an endorsement or recommendation by Adform. The views expressed by guests are their own and their appearance on the panel does not imply an endorsement of them or any entity they represent. Views and opinions expressed by Adform employees are those of the employees and do not necessarily reflect the view of Adform or any of its officials. If you have any questions about this disclaimer, please contact our Office of General Counsel.



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