Adform’s VP, Global Client Partnerships, Lucia Mastromauro talks to Peter Loell from Omnicom Media Group and Christopher Fernandez, Managing Director, Matterkind about how Agencies are preparing their clients for the new Identity paradigm shift.

Moderated by

Lucia Mastromauro, VP, Global Client Partnerships, Adform

Lucia Mastromauro
VP, Global Client Partnerships, Adform

Lucia Mastromauro joined Adform as VP Global Client Partnerships and Western Europe Sales. Prior to Adform, she worked as MD Advertising at video game developer King. Lucia has extensive experience as Head of Sales, Account Management and Network Agencies at Google's DoubleClick, and was the Interactive Marketing Manager at eBay.

Presented by

Peter Loell, Director, OMD, Denmark

Peter Loell
Director, OMD, Denmark

More than 25 years in the media industry: in Television, advertising- and media-agencies, most recently into the realm of Math Men & Data. Working with planning and data activation, across media and platforms, which also involves a lot of “plumbing” and janitorial work.

Christopher Fernandez, Managing Director, Nordics, Matterkind

Christopher Fernandez
Managing Director, Nordics, Matterkind

Christopher is the Managing Director for Matterkind Nordics, the addressable media activation arm of IPG. Previously, he held the position as Chief Digital Director at Mediabrands Finland as well as Managing Director of R3AL Helsinki, an adtech and programmatic consultancy which he found in 2013. After 15 years in the industry he strongly believes digital marketing has become too technology oriented, too focused on short term and too siloed.

Watch the recorded session by filling in the form below:

Please note:
Adform is providing this recording as a service to our clients and prospective clients, but it is neither a legal interpretation nor a statement of Adform’s policy. Reference to any specific product or entity does not constitute an endorsement or recommendation by Adform. The views expressed by guests are their own and their appearance on the panel does not imply an endorsement of them or any entity they represent. Views and opinions expressed by Adform employees are those of the employees and do not necessarily reflect the view of Adform or any of its officials. If you have any questions about this disclaimer, please contact our Office of General Counsel.



Don't miss out on the latest news from Adform