March 2021
Adform’s VP, Global Client Partnerships, Lucia Mastromauro talks to Peter Loell from Omnicom Media Group and Christopher Fernandez, Managing Director, Matterkind about how Agencies are preparing their clients for the new Identity paradigm shift.
Moderated by
Lucia Mastromauro
VP, Global Client Partnerships, Adform
Lucia Mastromauro joined Adform as VP Global Client Partnerships and Western Europe Sales. Prior to Adform, she worked as MD Advertising at video game developer King. Lucia has extensive experience as Head of Sales, Account Management and Network Agencies at Google's DoubleClick, and was the Interactive Marketing Manager at eBay.
Presented by
Peter Loell
Director, OMD, Denmark
More than 25 years in the media industry: in Television, advertising- and media-agencies, most recently into the realm of Math Men & Data. Working with planning and data activation, across media and platforms, which also involves a lot of “plumbing” and janitorial work.
Christopher Fernandez
Managing Director, Nordics, Matterkind
Christopher is the Managing Director for Matterkind Nordics, the addressable media activation arm of IPG. Previously, he held the position as Chief Digital Director at Mediabrands Finland as well as Managing Director of R3AL Helsinki, an adtech and programmatic consultancy which he found in 2013. After 15 years in the industry he strongly believes digital marketing has become too technology oriented, too focused on short term and too siloed.
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