As we bid adieu to the third-party cookie, it's crucial to recognize that the challenges of addressability are not a future concern but a present one for advertisers. Even before Chrome's anticipated deprecation in 2023, approximately half of users are already beyond our reach in cookieless browsing environments.

In this webinar, Adform's co-founder, Jakob Bak, will be your guide as he navigates the current marketing identity landscape. He'll also walk you through the remarkable successes already witnessed by three prominent brands – Mercedes, Nissan, and Vodafone – who harnessed Adform’s ID Fusion, our award-winning identity solution. Join us on this enlightening journey into the evolving world of marketing identity.