In this webinar, you’ll learn about the requirements the Ad Server was invented to solve, how those needs have changed over the past two decades, and key ways the Ad Server provides for data-hungry digital marketers.

Join us as Gregory Cristal, Adform’s Ad Server Lead, and author of Ad Serving Technology: Understanding the Marketing Revelation That Commercialized the Internet, takes us through the evolution of ad serving. Gregory works with the largest Global Advertisers and Agency holding groups to monetize the media they buy, their data assets, and to pinpoint and scale impactful personalised creative targeting.

During this webinar, we’ll also examine the emergence of contemporary features such as Dynamic Creative Optimization (DCO) and Dynamic Ads, Verification Tools, and Optimized Rotators. We’ll also briefly take you through how your ad server works alongside other tools such as the Demand Side Platform and Data Management Platform to create beautiful, data-driven ad experiences for relevant consumers across the internet.