Non-linear customer journeys. Hyper-fragmentation of media. Disharmony in tech, data and identity. Incomparable measurement and reporting. These challenges are critical to operating effectively in a data-fueled and technology powered cross-media ecosystem.
How can we bring simplicity to complexity of planning across audiences and channels? Listen in as our panel of experts share their experiences and predict what comes next.
Speakers
Tom Roach
VP Brand Planning, Jelly Fish
Tom has been a strategist in some of the world’s best communications agencies and has multiple Gold IPA Effectiveness awards to his name. With an industry-wide reputation for championing creative effectiveness, his thought leadership is widely read across the marketing world. He recently moved to Jellyfish from adam&eveDDB, where he was Executive Strategy Director and Head of Effectiveness.
James Harris
Global Chief Strategy Officer, Mindshare
James is responsible for leading Mindshare's strategy product and planning across the network. Prior to joining Mindshare James was Global Chief Digital & Data Officer for Carat and has also held numerous other senior roles in media including Managing Director of digital services for IPG Mediabrands and International Head of Agencies for AOL, as well as co-founding three successful media agencies including both Mediacom North and Digital agency Diffiniti (now iProspect).
Vicky Fox
Chief Planning Officer, OMD
As OMD’s Chief Planning Officer, Vicky leads the cross-discipline planning team, delivering the craft of audience-centric media plans for OMD UK’s clients. Vicky has developed tools to navigate the changing and complex media landscape in which they operate, including Diversity by Design; a bespoke planning process which ensures client campaigns reflect the diversity of real Britain.
Per Hednert
CMO, Memira
I worked with marketing in B2C since 1993. In 2003 I came into online marketing when I was hired by Com Hem. I have chosen to work in a number of different industries partly because of curiosity and partly because I realized that experienced from other industries vitalize the business thinking. As a marketer I can contribute to the manage team not only with my knowledge but also with a partly different view on how to do business.
Moderator
Katja Henneveld
Country Manager, NL, BE, FR
Katja Henneveld is Country Manager BeNeFrance for the worlds only global, independent and fully integrated advertising platform; Adform. Katja is responsible for the teams and growth objectives in the Netherlands, Belgium and France. She started her career at Adform as Sales Director and previously held various management roles in the Netherlands (Wayne Parker Kent) as well as Australia and the UK at Atlas (now known as Atlas by Facebook)
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