With the predicted rise of contextual advertising, Adform’s latest integration with trusted partner Semasio –experienced provider in semantic targeting, will allow clients to seamlessly use both user and page-level targeting to find the best fit for their campaign strategies.
The so-called Unified Semantic Targeting developed by Semasio, will allow clients to move away from the either-or approach between Contextual- and Audience Targeting and sees user and page-level targeting as two sides to the same coin.
This integration expands Semasio’s Audience Targeting offer to Contextual Targeting and Brand Fit Targeting solutions and enables Adform clients to fully leverage a unique Unified Semantic Targeting approach.
A: In contrast to the traditional taxonomical approach, which relies on categorization to understand a page, Semasio’s semantic approach uses Natural Language Processing (NLP) to analyze the whole page and identify the most significant terms and phrases.
These weighted terms form its Semantic Page Profile. The Semantic Page Profile is then integrated into the Semantic User Profile of the user consuming the page.
With Semasio you can combine different inputs such as 1st-party data, positive and negative keywords as well as external URLs, and translate those into the terms and phrases that correlate most highly with your target audience. This approach, called Semantic Precision, gives Adform clients freedom to define their target as well as flexibly use this data in either contextual or user-based targeting.
Yes, you can select and combine any of the following solutions from Semasio Solution Toolbox and decide how much cookieless targeting you want to have in your unified targeting strategy.
A: Semasio analyses more than 300bn page views per month and is able to reach around 90% of the internet population on the web environment.
Semasio operates in Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, India, Mexico, Netherlands, New Zealand, Norway, Singapore, Spain, Sweden, Switzerland, United Kingdom, United States
Semasio currently “speaks” 24 languages and is ready to learn new ones on demand.
A: If you are looking for readily available targeting options, search Adform’s Data Marketplace or Contextual targeting section to access 300 Audience, 100 Contextual and 24 Brand Fit Targeting segments. Check out Semasio’s classic offer and if you need help navigating Adform’s platform, reach out to your Adform representative.
If your goal is to create unique targeting groups with complete control and ownership of the entire creation process, go for Semasio’s Custom Targeting offer with limitless customization possibilities. Reach out directly to Semasio’s team at [email protected] to have your unique targeting ready for your next campaign with Adform.
For more information we also invite you to watch a short video by Kasper Skou, CEO and Co-Founder of Semasio, and download Semasio Product Sheet.