Every month, we share with you a brief overview of the latest changes, enhancements, and product launches. Our ongoing focus is to deliver the very best in Effortless Modern Marketing. Here, you’ll see what’s new in Adform FLOW, including updates to the DSP, DMP, and Ad Server as well as our Integrated Advertising Platform for Publishers. We will also take a brief look at exciting releases to expect in the near future.
If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit Adform Help.
When creating a deal, you can now choose whether you want your Advertiser Access Rules to be applied or bypassed for that specific deal. This functionality works with both Programmatic Guaranteed and Standard deals.
With the Product Updates widget in the Personalized Home, you can now get the most recent information on the Adform product releases, feature updates, fixed bugs, and other relevant news.
At Adform we continually monitor regulatory requirements and regional best practices in order to keep pace and address changes to our wider policies. In line with this, we have made the decision to expand mandatory compliance proactively for the US’ COPPA (Children Online Privacy Protection Act) policies beyond the aspects of our technology operating in the US.
Historically, as we have not operated the supply-side of our business in the US, COPPA enforcement was limited to those products actively being sold in the United States. However, we feel that with important legislation like this and its support for protecting vulnerable and at-risk populations it is a gold standard that is a natural addition to our technologies.
COPPA is a strict set of guidelines for online businesses to protect the privacy of children under the age of 13. In the EU, although the GDPR includes requirements for protections there is no established standard/best practice for how to meet these standards. With this release, Adform expands the requirement to comply with COPPA when collecting and processing data in the US and EEA regions. In the EEA, the COPPA signal requirement applies to data collected from children under the age of 16.
The Adform SSP is now using the newest bidder adapter, Prebid 5+. This helps you deliver your line items to requests originating from the Prebid solution, which was not possible with the previous version (Prebid 5). To deliver Publisher Ad Server line items, you need to upgrade the Prebid version to 5+.