Every month, we share with you a brief overview of the latest changes, enhancements, and product launches. Our ongoing focus is to deliver the very best in Effortless Modern Marketing. Here, you’ll see what’s new in Adform FLOW, including updates to the DSP, DMP, and Ad Server as well as our Integrated Advertising Platform for Publishers. We will also take a brief look at exciting releases to expect in the near future.

If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit Adform Help.​

For programmatic campaigns, we have introduced a custom third-party fee (CPM) and an RTB trading desk fee (%) support at different hierarchy levels. These include agency, advertiser, campaign, order, or programmatic line item levels, and will deliver more effective reporting, campaign planning, and budget allocation.

With updated Site Tracking documentation, you can save time and resources by using the new recommendations for the ideal setup of tracking points, conversions, and tracking filters. A brand new troubleshooting section with implementation guidance now makes your campaign management even easier.

You can now manage your audiences easier by filtering them by Custom Categories. These Custom Categories will then appear when a specific data owner is selected.  

To further deliver on our mission to present essential information at your fingertips, the new Product Updates widget in Personalized Home will easily and conveniently deliver the most recent information on the Adform product releases, feature updates, fixed bugs, and other relevant news.