Advanced Dynamic Creative Optimization (DCO) tools are an essential piece of a modern paid media strategy. DCO provides an essential bridge between data-driven and creative-driven storytelling. They provide the opportunity for significant savings on production and activation costs while helping you identify and prioritize your best-performing creatives. Serving as the facilitator that blends these factors together, DCO makes activating and optimizing for prospect, upsell, and retention campaigns a unified process while solving the primary obstacles that have previously limited highly effective cross-channel advertising. This handout will introduce you to the essential information of Adform's DCO Pro.