Unlocking the power of digital advertising requires a mixture of timing, technology, and vision.

In this five-part mini-series we explore high-priority topics with leading voices from across the advertising, agency, publisher, and technology ecosystem for a practical but approachable take on the topics the industry's top CMO's need to know about. Available on SpotifyApple Podcasts, Google Podcasts, and Anchor.

Episode 1: Tailored, Targeted, Relevant - What's the Future of Digital Marketing?

With advertising on the edge of another significant period of disruption, we take a no-nonsense discussion about what this means moving forward. To deep dive into the topic of identity, the death of third-party cookies, and explore what comes next we’re joined by special guests, Jess Simpson, SVP, Verified Tech & Identity at Publicis Media, Tom Kershaw, CTO at Magnite and Chairman of the Board for PreBid.org, and Joanna Burton, Chief Strategy Officer at ID5.  With a holistic look at the future of identity, the conversation touches on what this means for advertisers, agencies, and publishers moving forward as well as the role of technology vendors in smoothing the transition.

Listen In on Your Platform of Choice

The Effortless Modern Marketing Podcast is available on Spotify, Google Podcasts, Apple Podcasts, and Anchor. To continue exploring this topic, don't miss Adform's latest thought leadership on the topic. Want to discuss how Adform's expertise on topics like this can help solve your business needs? We have dedicated identity specialists eager to take a conversation with you.

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