Unlocking the power of digital advertising requires a mixture of timing, technology, and vision.
In this five-part mini-series we explore high-priority topics with leading voices from across the advertising, agency, publisher, and technology ecosystem for a practical but approachable take on the topics the industry's top CMO's need to know about. Available on Spotify, Apple Podcasts, Google Podcasts, and Anchor.
Episode 2: The Role of Advertising in Society: Has Technology Fundamentally Changed it Forever?
In this episode of the Effortless Modern Marketing Podcast we explore the changing role of advertising, and what this means for modern marketers as they seek to chart an effective and strategic path forward. Adform’s Regional President, Western Europe, Rick Jones, is joined by Alison Keith – Global Vice President of Media at COTY, Elli Papadaki – VP, Luxury - Global Commercial Partnerships, Condé Nast, and Phil Smith - Director General at the ISBA as they explore some of the industry’s most pressing questions including; Has technology fundamentally changed advertising forever? What new responsibilities will this bring? How are new sources of engagement and creativity evolving? And how does transparency factor into the equation?
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The Effortless Modern Marketing Podcast is available on Spotify, Google Podcasts, Apple Podcasts, and Anchor. To continue exploring this topic, don't miss Adform's latest thought leadership on the topic. Want to discuss how Adform's expertise on topics like this can help solve your business needs? We have dedicated identity specialists eager to take a conversation with you.
Catch up on Previous Episodes:
Ep 1: Tailored, Targeted, Relevant - What's the Future of Digital Marketing?
With advertising on the edge of another significant period of disruption, we take a holistic look at the future of identity, what this means for advertisers, agencies, and publishers moving forward as well as the role of technology vendors.