When Google announced the deprecation of third-party cookies, Advertisers faced the risk of serious disruption with their campaigns and loss of key features such as frequency capping and optimization. Adform's ID solution advocates the use of first-party IDs as the main scalable alternative to third-party cookies.

Find out how Vodafone CZ and Czech Publisher Exchange, CPEx, ran a test to compare campaigns addressing users with third-party cookies on Chrome, and campaigns addressing users with first-party IDs on Safari and Firefox

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