The use of an effective ID solution for BMW became a priority when Google announced that it will stop the use of third-party cookies in Chrome by the end of 2023.  

Learn how, in a market-first campaign, BMW was able to harness Adform ID Fusion to achieve scale by reaching new audiences in Safari and Firefox. Through being able to address more users, BMW SA was also able to employ effective optimization tactics to reduce their overall costs.  

To discover the other ways we have driven value for leading brands, check out Adform’s client stories page.