We are committed to delivering the industry’s most transparent, responsible and accurate platform. As part of this, we actively participate and align with industry standards, best practices, and certifications. We also maintain close working relationships with industry trade groups, including local law enforcement and governmental agencies. The following are a partial list of trade group memberships and certifications Adform maintains and aligns with.


MRC Accredited

Adform is fully accredited and committed to the Media Rating Council’s Compliance with ad impression measurement guidelines and best practices. Adform is accredited for Display and Video Served Impressions plus Viewability across Desktop, Mobile Web & In-App.


IAB Measurement Guidelines

Adform is an IAB and IAB Tech Lab member and holds the IAB Tech Lab Measurement Compliance Seal for Impressions, Viewability and Clicks across Desktop, Mobile, and Video.


TAG Platinum Member

The Trustworthy Accountability Group (TAG) is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Adform is a founding member of the Certified Against Fraud program and holds a TAG Platinum Member status.


TAG Certified Against Fraud

Adform is a founding member of the Trustworthy Accountability Group’s Certified Against Fraud initiative. This certification further documents our commitment to combating ad fraud across the industry and the scope of the tools we utilize to achieve that goal.


TAG Certified Against Malware

Adform is TAG Certified Against Malware. The Mission of the TAG Certified Against Malware Program is to eliminate the distribution of malware throughout the digital advertising supply chain.


TAG Global Brand Safety Certified

Adform is TAG Brand Safety Certified​. The mission of the TAG Brand Safety Certified Program is to significantly reduce the risk of the misplacement of advertising on digital media of all types, thereby upholding brand safety and protecting the integrity of digital advertising.​


EDAA Trust Seal Certified

Adform is EDAA Trust Seal certified by the European Interactive Digital Advertising Alliance. EDAA has been established by a cross-industry coalition of European-level associations with an interest in delivering a responsible program for online behavioral advertising, which benefits internet users with greater transparency, choice and control.


Digital Advertising Alliance Member

The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across the industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted principles that apply to multi-site data and cross-app data gathered in either desktop, mobile web, or mobile app environments.


Network Advertising Initiative Member

Adform is an Official Member of the Network Advertising Initiative (NAI). The NAI is the leading self-regulatory association comprised exclusively of third-party digital advertising companies, and promotes the health of the online ecosystem by maintaining and enforcing high standards for data collection and use for advertising online and in mobile.


ISO/IEC 27001 Information Security Management

Adform was the first full-stack ad tech provider to secure a ISO/IEC 27001 rating and actively maintains the ISO/IEC 27001 certification for our full-stack offering. ISO/IEC 27001 is the industry leading authority for excellent information security handling best practices and protocol.


IAB Gold Standard 2.0

Adform holds the Gold Standard 2.0 Certified under the categories Sell Side Support and Buy Side Support as part of IAB UK's Gold Standard certification.


China Advertising Association Certificate

Adform has been admitted as a Member of the China Advertising Association.


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