Advertisers and media owners no longer have to compromise on data privacy and security.

New York / London / Hamburg - InfoSum, the world’s leading data collaboration platform, and Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, today announced their global partnership.

An evolving data and technology landscape is creating ongoing challenges for advertisers, media owners, and agencies. The industry is looking for a way to build a better, open ecosystem that prioritizes consumer privacy, without compromising campaign performance and functionality.

The collaboration between InfoSum and Adform empowers companies to fully leverage all data and identifiers in the ad tech ecosystem without compromising on security and privacy. The integration of Adform FLOW and InfoSum’s Data Collaboration Platform enables advertisers to match their first-party data with the media owners’ audiences and build highly relevant audience segments.

Adform’s commitment to provide their clients with enhanced control and transparency, driving greater privacy across their advertising operations, combined with InfoSum’s proprietary ‘non-movement of data’ technology and best-in-class privacy control, delivers an end-to-end privacy-first solution. With a pre-configured technical integration and simple legal setup, companies are up and running quickly, and able to capitalize on immediate opportunities.

“InfoSum enables companies to safely and securely collaborate across customer data, building trust between parties. Adform provides clients with enhanced control and transparency across their advertising operations, including ownership of all data. Our visions and mindsets create an ideal partnership of two like-minded, advanced technology companies,” said Lauren Wetzel, COO at InfoSum. “We are thrilled to be working with Adform to immediately enable advertisers and media owners to unlock the full potential of their data and deliver better customer experiences, while prioritizing the privacy of consumers and the security of their data. ”

"While the industry is scrambling to find alternatives to identity, Adform is focused on creating better solutions,” says Jochen Schlosser, CTO at Adform. “The alliance between Adform and InfoSum assures publishers and advertisers that data is secure and private and they can leverage valuable audience segments safely."

 

About InfoSum

InfoSum is the world’s leading data collaboration platform empowering companies to deliver better customer experiences while prioritizing customer privacy. Using patented, privacy-first technology, InfoSum connects customer records between and amongst companies, without moving or sharing data. Since launching the platform in 2019, global customer-oriented companies across financial services, CTV, retail, healthcare, gaming, and entertainment trust InfoSum to seamlessly and compliantly deliver better customer experiences.

InfoSum was founded in 2016 with a vision to connect the world’s data without ever sharing it. The company has multiple patents, protecting its invention of the ‘non-movement of data.’ InfoSum is b.ased in the US, UK and DE, with offices across Europe and North America.

Press contact InfoSum

Cara Hönkhaus

Marketing & Communications Manager UK & CE

[email protected]

About Adform

Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

Press contact Adform

pr[email protected]