Media Rating Council (MRC) once again recognizes Adform for meeting its standards for served and viewable ad impressions

Copenhagen - Adform, one of the world’s leading independent advertising technology platform companies, announced today that the Media Rating Council (MRC) has granted its Advertiser Edge continued accreditation for its Display and Video Served and Viewable Impressions and viewability related metrics within Desktop, Mobile Web and Mobile In-App environments.

“This external validation from MRC just confirms what we already know to be true about Adform,” said Kristina Kaganer, Global VP Commerce Data and Analytics at Coty. “The company operates with the highest level of integrity and transparency. We continue to have the utmost faith in Adform and glad the industry recognizes their trustworthiness.”

“Congratulations to Adform on once again earning MRC accreditation” said George W. Ivie CEO and Executive Director of the MRC. “Adform was first accredited in 2017 and has consistently exhibited a firm dedication to compliance with industry standards for high-quality measurement even as our requirements become increasingly rigorous. Through this, Adform clearly demonstrates its commitment to a fair and transparent marketplace.”

In a time when brands are placing increased value on trust and transparency, Adform is signaling to the industry its renewed commitment to leading as the industry’s only complete and integrated suite of Ad Server, DSP, and DMP. Adform does so with accredited viewability measurements shared across its comprehensive full-stack set of enterprise applications. With the MRC accreditation, Adform assures advertisers and partners that its Advertiser Platform is to be trusted.

“Our MRC accreditation is a huge asset when working with the world’s top agencies and direct advertisers. The MRC audit process is complex and requires extensive work across a wide range of Adform teams,” said Jochen Schlosser, Chief Strategy Officer at Adform. “While continuation of our MRC accreditation might sound straightforward, the rapid changes in our industry mean that it’s rather complex. We are particularly pleased to be able differentiate ourselves with this prestigious recognition and mark of transparency.”

This follows Adform being named a Leader in Gartner’s second Magic Quadrant for Ad Tech. Adform also meets a number of other important certifications including being ISO/IEC 27001 certified for Information Security Management, which is critical for GDPR compliance, EDAA Trust Seal Certified, IAB Standards certified, IAB Gold Standards certified (UK). Adform has also registered as a signatory to the JICWEBS DTSG Good Practice Principles, and this announcement coincides with the third-party audit and renewal of Adform’s TAG Certified Against Ad Fraud designation from BPA Worldwide.


About MRC 

The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at  


About Adform

Adform provides an integrated Software as a Service platform for the buying, managing and serving of digital advertising. The company’s software consist of a Data Management Platform, a Demand Side Platform and an Ad Serving Platform with advanced analytics, reporting and creative tools that drive high impact digital advertising campaigns globally. Founded in Denmark in 2002, Adform services a client portfolio that includes the world’s leading agencies, advertisers, consultancies, and publishers.

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