Certifications & Supported Standards

We are committed to delivering the industry’s most transparent, responsible and accurate platform. As part of this, we actively participate and align with industry best practices and certifications. We also maintain close working relationships with industry action groups, including local law enforcement and governmental agencies. The following are a partial list of action groups, industry standards and certifications Adform maintains and aligns with.

MRC Accredited

Adform is fully accredited and committed to the Media Rating Council’s Compliance with ad impression measurement guidelines and best practices. Adform is accredited for Display and Video Served Impressions plus Viewability across Desktop, Mobile Web & In-App.

IAB Standards

In addition to our IAB Certification, Adform actively builds our technology to align with IAB L.E.A.N, OpenRTB, VAST & VPAID, MRAID standards. We also support IAB Rising Stars, Mobile Rising Stars, New Ad Portfolio and Flex Ads.

TAG Member

Adform is a founding member of the Trustworthy Accountability Group’s Certified Against Fraud initiative.

TAG Certified Against Fraud

Adform is a founding member of the Trustworthy Accountability Group’s Certified Against Fraud initiative. This certification further documents our commitment to combating ad fraud across the industry and the scope of the tools we utilize to achieve that goal. Adform has been certified via independent audit.

TAG Certified Against Malware

Adform is TAG Certified Against Malware. The Mission of the TAG Certified Against Malware Program is to eliminate the distribution of malware throughout the digital advertising supply chain.

ISO/IEC 27001 Information Security Management

Adform was the first full-stack ad tech provider to secure a ISO/IEC 27001 rating and actively maintains the ISO/IEC 27001 certification for our full-stack offering. ISO/IEC 27001 is the industry leading authority for excellent information security handling best practices and protocol.

EDAA Trust Seal Certified

Adform is EDAA Trust Seal certified by the European Interactive Digital Advertising Alliance. EDAA has been established by a cross-industry coalition of European-level associations with an interest in delivering a responsible program for online behavioral advertising, which benefits internet users with greater transparency, choice and control.

Network Advertising Initiative Member

Adform is an Official Member of the Network Advertising Initiative (NAI). The NAI is the leading self-regulatory association comprised exclusively of third-party digital advertising companies, and promotes the health of the online ecosystem by maintaining and enforcing high standards for data collection and use for advertising online and in mobile.

Digital Advertising Alliance Member

The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across the industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted principles that apply to multi-site data and cross-app data gathered in either desktop, mobile web, or mobile app environments.

JIC|WEBS – Brand Safety Certificate

Adform policies and procedures for minimising ad misplacement have been reviewed in accordance with the JICWEBS DTSG UK Good Practice Principles. The examination independently confirms that the brand safety policies stated have been implemented and clearly documented where required. At the time of our review, Adform had established policies to minimise ad misplacement as described in the JICWEBS DTSG UK Good Practice Principles.

IAB Gold Standard

Adform is a Certified Indirect Seller (Non-owned Inventory) as part of IAB UK's Gold Standard certification, meaning Adform have supplied the IAB with all the necessary evidence to demonstrate support for the three composite initiatives.

China Advertising Association Certificate

Adform has been admitted as a Member of the China Advertising Association.