Even though I've been on the Adform Engineering team for over six years, I still have an opportunity to learn and grow every day. As we have unique products and complex challenges to solve, this makes engineering activities super exciting. Adform is constantly pushing the boundaries of what is possible in digital advertising, and our engineering teams are at the forefront of this innovation.
Focus on Innovation, Collaboration, and Agility
Our engineering teams work closely with product managers, architects, and other stakeholders. This way we deliver the best possible solutions for our customers. Using agile development practices helps to guarantee that we are delivering high-quality software quickly and efficiently. This approach allows us to be responsive to changing customer needs and market conditions.
I see that our engineering teams are unique in their focus on innovation, collaboration, agility, and diversity. We believe that these factors help us to deliver exceptional solutions to our customers and stay ahead of the competition. Nevertheless, we not just ambitious to deliver the best products, but we also make it fun to do so. And it's not only about engineers, but about teamwork between different company departments.
Learning by Taking Ownership
I see Adform as a dynamic and growing technology company where our engineering team is critical to our success. I appreciate that the company believes in investing in our engineers and providing opportunities for growth and development. It's not just about some courses or working with mentors. It's about taking ownership of more challenging projects and impactful roles such as Expert Engineer, Lead Software Engineer, Domain Architect, and Solution architect.
We encourage our engineers to explore roles outside traditional engineering, such as product management, data science, or user experience design. It allows them to gain a broader perspective and develop new skills. Overall, Adform engineers have a variety of growth possibilities and opportunities to advance their careers within the company.
Close collaboration between teams
Developing a full stack advertising platform definitely requires close collaboration between different company departments. At Adform, we have implemented a lot of practices to make sure that this collaboration is effective and productive. One of the most important things that we value a lot in Adform is open and clear communication. We have regular meetings where representatives from different departments come together to discuss progress, share ideas, and address any issues or concerns.
Another key aspect of collaboration at Adform is a shared understanding of our goals and priorities. We work to align the objectives of different departments and ensure that everyone is working towards a common goal. It includes setting clear expectations and defining specific metrics for success.
Finally, we prioritize a culture of collaboration and teamwork throughout the company. It means fostering an environment where people feel comfortable sharing their ideas and feedback, and are encouraged to work together to achieve our goals.
We also have one of the biggest challenges of working with an international team and managing communication effectively. On the other hand, having an international team is one of the biggest benefits. From different backgrounds and cultures comes diversity of perspectives and ideas. It leads to more innovative solutions and a better understanding of different markets and customer needs.
Balance of Hard and Soft Skills
As our products are extremely complex, engineers need to have a combination of hard and soft skills expertise. Some of the most important areas of knowledge and expertise for engineers working on our team include:
Overall, having a broad range of knowledge and expertise, as well as the ability to work effectively in a collaborative team environment, is essential for engineers working on Adform's products. And I'm proud to be part of an engineering community that fits all of those qualities.