Jakob Bak is currently SVP and co-founder of Adform and served as Chief Technical Officer through 2020. As one of the leading technology architects of the platform, Jakob developed his long-standing expertise working with ad serving, web analytics, and business intelligence and plays a key role in developing cutting-edge products and features. He is also heavily involved in shaping global advertising policies as a member of leading industry bodies and work groups and is one of the prominent experts on GDPR. Before co-founding Adform, Jakob was a management consultant at The Boston Consulting Group and worked at the Technical University of Denmark focusing on financial statistical modeling of bond prices. Jakob holds a master degree in engineering from the Technical University of Denmark.