Gustav Mellentin is Chairman of Det Obelske Familiefond and a co-founder of Adform. He served as Adform's CEO from 2002 to 2020. Before founding Adform, Mr. Mellentin worked at both Bain & Company and Nordea Markets, where he specialized in the development of mathematical models for the pricing of structured financial products. Mr. Mellentin holds an MBA from the International Institute for Management Development (IMD) and a Master degree in Engineering from the Technical University of Denmark (DTU).