Barbara Daliri Freyduni is a seasoned executive, who has been helping brands to grow sustainably in the digital world for more than 20 years. She is not guiding SaaS/B2B and consumer companies as a board member and chair through digital transformation and growth strategies.

Barbara has served as Global Head of Marketing and Sales at Zalando, Europe's largest online platform for fashion, where she helped to propel Zalando’s active customer growth. Barbara also served as the CMO Western Europe at Microsoft, leading commercial and consumer marketing across 12 European countries. Earlier, as Director of Marketing at Netflix, she was responsible for Central Europe and launched Netflix in the region. Barbara also worked with Google where she was responsible for all marketing activities in Central and Northern Europe.

Barbara grew up in Berlin and studied business/economics and journalism. She is a private pilot, mother of a son and lives in Europe.