Hamburg, Germany - Adform, the most powerful and safe media buying platform built for the game changers, has partnered with INTERSPORT Marketing Services GmbH as a new premium retail media data partner on the Adform Audience Marketplace. Effective immediately, programmatic audience segments from the leading sports retail platform are available via Adform. This marks a significant step towards more precise and relevant audience targeting in digital advertising campaigns.
This collaboration is a decisive step towards a fully integrated, data-driven retail media ecosystem. With the evolution of the digital advertising landscape, first-party data has become the cornerstone of effective, privacy-friendly marketing. INTERSPORT Germany’s data, based on real user behavior across its digital offerings, provides advertisers with direct access to engaged individuals and sports enthusiasts. This access is not just based on demographic data, but also real intent and lifestyle attributes.
Available segments include:
For brands with specific objectives, INTERSPORT Germany also offers custom segments via Adform, including device and first-party ID extensions.
“In the past two years, we’ve made a name for ourselves in the industry with our 360-degree approach to retail media through our subsidiary INTERSPORT Marketing Services,” emphasizes Thomas Storck, CFO and Deputy Chairman of INTERSPORT Deutschland eG. “Our partnership with Adform now offers us strong additional distribution of our retail data. Advertisers can reach sports-oriented consumers where they are online—with maximum relevance and based on real interests.”
“With INTERSPORT Germany as a data partner, we are deliberately expanding our retail media solutions. Advertisers benefit from even more precise targeting and relevance, particularly in the areas of sports, health, and leisure,” says Alexander Weißenfels, Vice President DACH at Adform. “Our platform allows brands to execute programmatic advertising in a data-driven, high-performing, and GDPR-compliant manner.”
Adform’s flexible and modular tech stack integrates seamlessly with retail partners, enabling rapid onboarding and tailored solutions. This collaborative approach ensures that companies like INTERSPORT Germany can fully leverage the value of their data while maintaining control, transparency, and compliance.