October 23, 2018 / 15:00 CEST / 14:00 BST / 09:00 DST
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About Webinar


The holiday season is fast approaching and with it a wealth of opportunities to drive your commercial goals for Q4.  To help you get the most from this period, we’ll take you through how to create festive ads that are impactful and sure to activate your audience.

In this webinar, we’ll be looking at formats and innovative, data-driven platform features that can be harnessed to reflect the upcoming holidays, rapidly changing weather, and general ‘Hygge’ feeling as we approach the end of the year.

These tips, tricks and formats are sure to help you engage your consumers across Q4’s many touchpoints – from pivotal retail moments like Black Friday to holiday-specific messaging. Our formats and creative ideas go beyond the best way to deliver your message or products and help inspire creative ways to showcase gift ideas and speak directly to your consumer’s goals and needs.

We’ll also be thinking about how to best convey that sense of renewal, optimism, and new year’s resolution as we march into 2019.



David Hillier(Global Creative Solutions Lead)

David has previously worked in television, on publisher side, and also helmed a start up. He now leads global creative solutions at Adform, implementing innovation, creative product steering and commercialisation of new product revenue streams. A passionate enthusiast of anything creative, David often likes to bring in external influences to subvert the nature of what is creatively possible.

Daniela Forzinetti(Senior Creative Solutions Specialist)

Daniela’s professional experience started with Creative Agencies where she worked for 5 years as a UI Designer with a focus on e-commerce, eventually becoming Digital Art Director. She joined Adform in 2015 and she is now leading the Creative Solutions department for the Italian market, helping clients build their own Brand Strategies with the latest high impact formats. She is also a Creative Subject Matter Expert for Southern Europe with a focus on Innovation.  If she wasn’t a digital guru, she’d been running her own Pilates studio.