Every month, we share with you a brief overview of the new changes, enhancements, and product launches from the previous month. You can see what’s new in Advertiser EdgeAudience Base, and Publisher Edge, as well as getting a peek at what’s coming up in the next few weeks.

If you’d like any more detailed information about these new releases or product updates, please contact your local account manager or visit our Help Center.

Advertiser Edge: The Integrated Advertising Platform

New Dimensions in Custom Reports: RTB Video Placement Type and RTB Video Position

(November 28, 2019)

Adform has introduced two new dimensions to support our robust video capabilities - RTB Video Placement Type and RTB Video Position. These will allow you to more easily compare your ad performance in various placements and positions and adjust targeting accordingly. RTB Video Placement Type groups data by video placement type. It indicates whether the ad is played in the video player itself (in-stream) or auto-plays in a large format player outside the video player whenever it is in view (out-stream). RTB Video Position groups data by video ad position. The values (Pre-roll, Mid-roll, Post-roll) indicate whether the ad is played before, during, or after the streaming video content. These dimensions are available in the Custom Reports and the Reporting Stats API. 

Visit the Reporting Dictionary for more definitions.

Application Session Improvements

(November 18, 2019)

In compliance with the Adform User Account Security Policy and to ensure smooth switching between profiles, Adform has been working on aligning identity and application sessions. Now, after closing and reopening the browser window, you are able to resume working within the same business account and can switch to another profile without encountering errors.

For more information, go to the Session Management section.

Publisher Edge: The Integrated Advertising Platform for Publishers

IAB Open Measurement SDK Support for Placements

(November 6, 2019)

For even more transparency in campaign management and reporting tools, Adform has adopted the IAB Open Measurement SDK (OM SDK) which offers a standardized ad viewability measurement approach for vendors and systems. The release comes with a few limitations: The Adform SDK is not yet compatible with the IAB Open Measurement SDK, and ad verification for video ads is not supported in the current adaptation. Following this release you might have noticed a change in the number of viewable placements.

Application Session Improvements

(November 18, 2019)

In compliance with the Adform User Account Security Policy and to ensure smooth switching between profiles, Adform has been working on aligning identity and application sessions. Now, after closing and reopening the browser window, you are able to resume working within the same business account and can switch to another profile without encountering errors.

For more information, visit the Session Management section.

Updates to Come

Longer Names for Campaigns and RTB Line Items

Soon, you will be able to use much longer names for your campaigns and RTB line items. Now, the maximum lengths are 99 and 100 characters respectively. After this release, you can use names as long as 156 characters.

Data Events Metrics on DMP Dashboard and Import Reports

For more transparency and to enable you to track Data Events and their limits much easier, you will be able to track daily and monthly Data Events via the DMP Dashboard. If you have signed a contract based on Data Events, you will also have an opportunity to track your Data Events Limit on the dashboard. Data Events will also be available in the Import Reports capability. 

--- 

If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.