Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser EdgeAudience Base, and Publisher Edge, and take a peek at what’s coming up in the next weeks.

If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.

Advertiser Edge

Contextual Targeting for RTB In-App Line Items

(May 20, 2019)

With this release, you are able to select contextual targeting segments that support apps. The list of providers and segments has been added to the RTB line item UI. Contextual targeting ensures that your ads are displayed on content-relevant apps and reach the audience that is important to you.

Learn how to set it up.

Mobile Carrier Targeting for RTB Line Items 

(May 24, 2019)

Adform now provides a new targeting option that will help you improve your campaign KPIs and overall targeting accuracy. You are able to filter audiences based on mobile Internet service providers and be confident that your ads reach the audience that matters the most.

Read more about targeting by Mobile Carrier.

Audience Marketplace: Smart Table in Audiences List

(May 9, 2019)

To increase your efficiency when working with audiences, the Audience Marketplace is being constantly enhanced with new improvements. The latest upgrade includes a smart table in the audiences grid. It allows you to customize your grid the way you like it: change column order, modify column width, and pin the columns that are of particular interest to you to help you find the most relevant data with ease and right when you need it.

Learn how to customize the table.

New Dimensions in Custom Reports: Device Vendor and Device Model

(May 7, 2019)

Following this release, you have more opportunities to optimize your campaigns by analyzing new RTB targeting criteria. Due to recent extensions of RTB device targeting possibilities, a new set of dimensions has been added to the Custom Reports Builder. You are now able to break campaign data by the Device Vendor and Device Model, adding to our steadily growing and industry-leading breadth of reporting tools.

Read more about Custom Reports and Device Targeting.

Publisher Edge

Audience Marketplace: Smart Table in the Audiences List

(May 9, 2019)

To increase your efficiency when working with audiences, the Audience Marketplace is being constantly enhanced with new improvements. The latest upgrade includes a smart table in the audiences grid. It allows you to customize your grid the way you like it: change column order, modify column width, and pin the columns that are of particular interest to you to help you find the most relevant data with ease and right when you need it.

Updates to Come

New UI for the Usage Reports

To improve your workflows and boost your productivity, the Usage Report section in the Audience Base will be enhanced with more convenient navigation, new table features, and chart visualization. You will have easier access to the usage data and will be able to customize the reporting grid. 

Advanced Settings: Lookalike Audience Filtering

Adform is updating its Lookalike Algorithm that will give you more control over how the algorithm works. As a client, you will have the option to tailor the specifics of your audience extension to match your exact campaign specifications and goals. The new improvement will allow you to find and target similar audiences by specifying the desired criteria. Once the Lookalike Extension is enabled, you will have an option to select what traits the lookalike audience must have, define the period, and limit the number of UIDs. 

Data Events Metrics on DMP Dashboard and in Import Reports

To help you stay in control of data event limits, DMP Dashboard will display daily and monthly Data Events information. These metrics reflect collection, update, deletion, and addition of UIDs through tracking point, banner impression, banner click, and other UID data sources. Those who signed contracts based on Data Events will also be able to track Data Events Limit and Limit Forecast information. Data Events metrics will be available in the Import Reports too. 

Further Improvements in the Audience Marketplace 

To make your workflows smoother and your work more efficient, the Audience Marketplace will be enhanced with further updates allowing you to easily find and identify all important data at a glance: custom taxonomy will be moved next to unified taxonomy, a new location filter in the audiences list will help to easily find relevant audiences from a selected country, and a filter on the Data Providers page will display only relevant data providers.

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If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.