Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser EdgeAudience Base, and Publisher Edge, and take a peek at what’s coming up in the next weeks.

 If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.

Advertiser Edge

Public Release of the Tracking Points Management Page

(January 23, 2019)

The new Tracking Points management page, which up until now was accessible on request, has been made available to all clients! From now on, you no longer need to export your tracking points to Excel as you can view, sort, filter, archive, and delete them straight in the UI. Instead of increasing your limit, you can remove the unwanted tracking points and free up more space for valuable new ones.

For an in-depth description, refer here.

BETA Release of the Campaign Details Interface

(January 21, 2019)

With a more intuitive workflow and the focus on the content, the BETA version of a new Campaign Details interface will help you to manage your campaigns in a more efficient way. Its main feature is the navigation panel on the left side of the page, which provides a clearly visible sequence of campaign creation stages and saves you from switching between different tabs when filling in campaign details.

Start using the new UI today.

Changes in the RTB Line Item Interface

(January 21, 2019)

From now on, when you need to edit a line item, you will be taken to a new more descriptive line item editing interface by default. From a selection of environments and formats to useful bid landscape forecasts and new buying algorithms, you are able to adjust your strategies in a blink of an eye. 

Explore the possibilities.

Increased User Account Security 

(January 3, 2019)

Keeping your data safe is our top priority. To better protect you from potential threats, Adform has introduced new preventative measures. From now on, all new users will need to adhere to a stricter password policy to prevent the creation of weak and guessable passwords. In addition to this, all your authentication attempts will be monitored and audited, and you will receive notifications about any unusual occurrences, such as logging in from a different device or country. Further preventative measures include temporary and permanent lockouts as well as user notifications in order to detect possible hacking attempts.

Find out more. 

Ability to Update Tags Using Importable Excel File

(January 30, 2019)

A new importable Excel file allows you to easily update all tags (RTB included) in a campaign. In the new Tag Management Page, select the fields you want to export, edit them, and then import the updated fields back into the system. You can change the following parameters: Tag Name, Replace URL, Append URL, Impression Tracking Pixel, and Click Tracking Pixel. This feature, which was widely requested, will save a considerable amount of time and improve your workflows.

See how it works.

New Client Alert Type: Tracking Points Close to Deletion

(January 23, 2019)

To make sure that you stay in control of your tracking points management process and never miss changes in tracking point activity, Adform has introduced a new client alert type – Tracking Points Close to Deletion. You can specify the notification period and receive alerts about the pending deletion of archived tracking points straight to your email or phone. The system will check the tracking points daily to see if any of them match the rule and are at risk of deletion.

More info here.

Data Distribution Platform and Improved Line Item Performance 

(January 29, 2019)

Those of you who run hundreds of line items are now able to perform daily tasks much faster thanks to a rollout of the Data Distribution Platform which lowers data latency. It now takes less time to display stats, budget columns, tables, etc., so all the usual actions involving line items are performed much more efficiently.

Read more.

Changes Regarding Net Amount

(January 30, 2019)

From now on, if you use the Net Amount model, you will be asked to either set a budget or select the special deal option while creating or updating a direct line item. If you do not want to run a line item (that is, generate a tag and send it to the publisher), you can specify the line item is for media planning purposes only by checking a related box, and leave it without a budget. This release will ensure a fully transparent process in terms of invoicing based on the Net Amount pricing model.

Find out more. 

New Dimension: Ad Creative Type

(January 10, 2019)

A new dimension called Ad Creative has been added to the Custom Reports Builder under the banner category. It groups information by the following metrics: Video, Display, and Pixel Tag. You can now build a more informative report that evaluates banner's performance on a more aggregated level. Furthermore, you are able to segregate viewability metrics for each creative type, since the display and video banners use different IAB viewability thresholds.

Get more insights. 

Publisher Edge

Increased User Account Security

(January 3, 2019)

Keeping your data safe is our top priority. To better protect you from potential threats, Adform has introduced new preventative measures. From now on, all new users will need to adhere to a stricter password policy to prevent the creation of weak and guessable passwords. In addition to this, all your authentication attempts will be monitored and audited, and you will receive notifications about any unusual occurrences, such as logging in from a different device or country. Further preventative measures include temporary and permanent lockouts as well as user notifications in order to detect possible hacking attempts.

Find out more.

Native Ads Support 

(January 18, 2019)

Native ads have a positive influence on a buying behavior and bring more value. To help you monetize your inventory more efficiently, Adform has introduced the possibility to enable native ads support on the placement level and sell this inventory directly via Adform DSP. By integrating seamlessly into the content of the media it appears on, native advertising increases user experience and engagement, and enables you to maximize the revenues.

Learn more.

Audience Base

Increased User Account Security

(January 3, 2019)

Keeping your data safe is our top priority. To better protect you from potential threats, Adform has introduced new preventative measures. From now on, all new users will need to adhere to a stricter password policy to prevent the creation of weak and guessable passwords. In addition to this, all your authentication attempts will be monitored and audited, and you will receive notifications about any unusual occurrences, such as logging in from a different device or country. Further preventative measures include temporary and permanent lockouts as well as user notifications in order to detect possible hacking attempts.

Find out more.

Updates to Come

Extended Device Targeting Capabilities

The device targeting option for RTB line items will be extended with a range of new targeting criteria. You will have a possibility to select new parameters such as platform, browser, device type, device vendor, and device model. By choosing the more precise targeting, you will be able to reach your true market segment and increase ROI.

Video Completions Metric in the Custom Reports Builder

With this release, you will be able to include a new metric called Video Completions into your custom reports. It will show you the number of times a video banner or an in-stream video was played until the end so you can evaluate and adjust your campaigns accordingly.

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If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.