Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser EdgeAudience Base, and Publisher Edge, and take a peek at what’s coming up in the next weeks.

If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.

Advertiser Edge

Extended Device Targeting Capabilities

(February 14, 2019)

By choosing more precise technical targeting, you can reach the audiences that are more likely to engage with your ads and, in turn, increase the ROI. To do that, a range of new targeting options have been added to the RTB line item device targeting rule. You now have the possibility to carefully craft your audiences by selecting new parameters such as platform, browser, device type, device vendor, and device model.

Refine your targeting strategies.

Video Completions Metric in the Custom Reports Builder

(February 11, 2019)

To give you better comprehension of how truly engaged your audience is, Custom Reports were extended with a new metric called Video Completions. It shows you the number of times a video banner or an in-stream video was played to completion so that you can evaluate and adjust your campaigns for a higher view rate.

Optimize your video ads.

Mobile App Dimensions Now Compatible with Conversion Metrics 

(February 25, 2019)

To help you monitor the performance and results of your RTB campaigns, the Custom Reports Builder has been extended with new possibilities. From now on, App ID, App Name, and App Store can be combined with most of the conversion-related metrics and dimensions. The improvement allows you to see how many conversions have been achieved by targeting certain mobile applications.

Check out the list of compatible metrics. 

Publisher Edge

Top Content Report for PPAS Accounts

(February 18, 2019)

You are now able to have insights into the performance of your advertisers' retargeting pixels so you are aware which pixels received the most traffic and therefore should be retargeted. This possibility has been made available with the introduction of the Top Content report which displays the most triggered retargeting pixels. By default, pages are ranked by Pageviews but you can also see and compare the number of Entrances, Exits, the Average page Duration, and Bounce Rate.

Improve your retargeting tactics.

Audience Base

Extended Lookback Period for Usage Reports

(February 14, 2019)

The Usage reports, which provide valuable information about the clients and campaigns in which the audience data is used, now gives you the possibility to gain even more in-depth insights. Before, your exported CSV file's lookback period was limited to 3 months, whereas now you can go back as far as the account creation date.

Read more about the Usage Reports.

Updates to Come

Device Vendor and Device Model in Buy-Side Custom Reports 

Following the release, you will have more opportunities to optimize your campaigns by analyzing new RTB targeting criteria. Due to recent extensions of RTB device targeting possibilities, a new set of dimensions will be added to the Custom Reports Builder. You will be able to break campaign data by the Device Vendor and Device Model.

Automatic Archiving of 1 Year No-Stats Tracking Points

To improve your workflows and save you time, the tracking points that had no stats for the last year will automatically be moved to the archive. If you do not move them back to "in use" tab, they will be deleted 7 days later. This automatic archiving and deleting will also help you to avoid reaching the tracking point limit and ensure you have enough space for the valuable new ones. To protect inactive yet important tracking points, you can mark them as exceptions.

Targeting by the Versions of Device Platform and Browser 

Technical targeting in the DSP platform will become even more granular and accurate - you will be able to reach a carefully selected audience using a certain version of the browser or the operating system. Users can be targeted by the specific version or a range of versions. 

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If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.