Every month, we like to share with you a brief overview of the new changes, enhancements, and product launches from the past month. See what’s new in Advertiser EdgeAudience Base, and Publisher Edge, and take a peek at what’s coming up in the next weeks.

If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.

Advertiser Edge

Dynamic CPM with Optimization Towards Viewability Rate

(August 12, 2019)

We have introduced a new Dynamic CPM pricing algorithm which will help your line items to reach the highest possible viewability rate. This optimization aims to find the balance between maximizing the viewability rate and minimizing the vCPM by selecting those users who are most likely to make a viewable impression. Once you enter Base vCPM and Max CPM bid prices, our platform will automatically choose the best bid CPM value within the range to reach the maximum possible viewability.

Let our algorithm do the bidding for you.

Changes in Viewability Settings, Naming, and Reporting Metrics

(August 13, 2019)

To ensure that Adform is fully compliant with MRC accreditation guidelines, we have introduced several changes to our Viewability naming, settings, and reporting. 

  • In Advertiser and Campaign Settings, the following have been renamed:
    • Viewability #1 has been renamed to IAB Viewability, 
    • Viewability #2 to Custom Viewability #1,
    • Viewability #3 to Custom Viewability #2.
  • In Reporting, viewability settings selection is no longer available as a dropdown. All viewability levels are represented in Custom Reports Builder as separate metrics with appropriate labeling. 
  • In Reporting Stats API, each new metric now has separate API keys.

Bing/Search Alliance Integration for Ad Tracking and Stats

(August 7, 2019)

Connecting different data sources increases the value of insights, boosts productivity, and ensures more efficient campaign management. The new integration provides you with the possibility to sync your Bing / Search Alliance campaigns with Adform. You are able to import Bing campaigns, ad groups, and keywords. You can also synchronize Bing campaigns and trackers and see data imported from Bing in Adform reports (Impressions, Clicks, Cost / Spend).

Read more in Search Alliance AdCenter Integration.

Integrations: Moat Pixel App

(August 14, 2019)

You can now easily implement Moat tracking pixels in your campaigns so you can measure and drive attention across trillions of ad impressions and content views. This also means that you, in turn, avoid invalid traffic, improve viewability, and better protect your media spend.

By creating a new Moat pixel app rule, you can enable automatic Moat JavaScript URL inclusion for the selected campaigns. Default configuration only requires that you add a Partner Code from Moat's side. 

See our step-by-step guide to implementing Moat tracking pixels

Audience Base

New Integration with Turbine

(August 7, 2019)

A new integration with Turbine will help you better manage your data export. You can now set up routes and rules to this destination. To set up a route to Turbine, you'll have to enter Region and Advertiser provided by Turbine for data import to their system.

View the list of available destinations.

Publisher Edge

Ability to Specify the Type of Video Inventory

(August 13, 2019)

You can now specify if your video placement is an in-stream or an out-stream one and send this information in the bid request. This allows your clients to indicate the type of inventory they are looking for, and exclude the unwanted placement type from bidding.

For in-stream videos, you also have the option to pinpoint the video position: pre-roll, mid-roll, or post-roll. For out-stream videos, you can specify the context: in-article, in-banner, in-feed, floor ad, or full screen interstitial. Placement tags will be generated based on the specified type and context. 

Video placements created through the dynamic master tag solution are treated as in-stream.

Read more in Video Placement.

Changes in viewability Settings, Naming, and Reporting Metrics

(August 12, 2019)

To ensure that Adform is fully compliant with MRC accreditation guidelines, we have introduced several changes to our Viewability naming, settings, and reporting. 

  • In Advertiser and Campaign Settings the following have been renamed:
    • Viewability #1 has been renamed to IAB Viewability, 
    • Viewability #2 to Custom Viewability #1, 
    • Viewability #3 to Custom Viewability #2.
  • In Reporting, viewability-related metrics have been renamed according to the new naming convention.
  • In Reporting Stats API, each new metric now has separate API keys. 

Updates to Come

New 3rd Party Viewability Metric

Soon, you will be able to measure the viewability of your instream video banner with a new 3rd party viewability metric. This is done by adding an Ad Verification JavaScript URL in the Tagging section of the new Tag Management page. This feature will be available with VAST 4.0 and higher versions.

Improvements to the New Tag Management Page

Managing tags will be faster and more efficient as more improvements are being implemented in the new Tag Management UI. Soon, you will be able to select and email tags to publishers directly from the new UI without needing to revert to the old version, inspect changes and troubleshoot discrepancies with the help of Changelog, and start using Auto-tagging to collect valuable stats.

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If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will help guide you and answer any questions you may have.