Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. See what’s new in Advertiser EdgeAudience Base, and Publisher Edge, and take a peek at what’s coming up in the next weeks.

If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit our Help Center.

Advertiser Edge

Campaign BETA Page Becomes Primary Interface for Managing Campaigns

(April 26, 2019)

The new Campaign Details page, which is guaranteed to improve your workflows and efficiency, has become the primary interface for creating and managing campaigns. The improved navigation panel provides a clearly visible sequence of campaign creation stages and saves you from switching between different tabs when filling in campaign details. The old version will still be accessible for a limited period of time.

For more details, go to Campaign Settings

Brand Safety for Direct Line Items is Off by Default

(April 26, 2019)

To help you avoid situations where RTB-expected features are enabled for Direct line items, Adform has introduced changes in the way the Brand Safety setting is applied. Previously, the setting was automatically enabled for both types of line items once the Brand Safety option had been selected on the Campaign level. From now on, the setting on the line item level will be disabled by default for Direct line items, following the assumption that a direct buying decision should always take precedence over a generic brand safety filter. Of course, it will still be possible to activate brand safety filtering also for Direct line items if needed.

The brand safety checkbox can be found in Advanced settings. 

New Scheduler for RTB Line Items

(April 17, 2019)

A new interactive calendar in the Schedule section will considerably increase your efficiency in setting up RTB line items. Selected date ranges are reflected in the list where you can quickly and easily change the times, add new periods, and remove the unwanted ones. The multi-edit function and ability to filter ranges by a number of criteria ensure that your workflow is as smooth as possible. The new advanced tool also offers the possibility to download or upload your schedules.

For an in-depth description, go to Schedule.

Possibility to Define a Protocol for 3rd Party Banners

(April 17, 2019)

To enable you to target placements with specific protocols and get optimal results from your ads, Adform has introduced the possibility to define the type of a 3rd party instream ad. You are now able to differentiate between VPAID and setting one of the following VAST types: VAST, VAST+VPAID, VAST Audio.

Read more about Third Party Creatives.

Master Data Files Available in Amazon AWS S3 and SFTP Servers

(April 1, 2019)

For your ease and convenience, Master Data files can now be sent to your Amazon AWS S3 and/or SFTP servers in addition to the existing method of download via API. All you have to do is provide Adform with connection credentials, send the new password when the old one expires, and ensure the server has sufficient space.

Read more in Data Retrieval.

Currency Information in the Master Data Service

(April 11, 2019)

If you run ads in different regions, it's hard to remember the different currencies across all of your campaigns. To make your workflows more efficient, Adform has made it possible to receive not only cost but also currency information as part of your Master Data service. Currency name and code are available in the campaigns.json and campaigns.xml files found within the meta.zip file.

For more info, refer to Metadata and Campaigns.

Publisher Edge

Master Data Files Available in AWS S3 and SFTP Servers

(April 1, 2019)

For your ease and convenience, Master Data files can now be sent to your Amazon S3 and/or SFTP servers in addition to the existing method of download via API. All you have to do is provide Adform with connection credentials, send the new password when the old one expires, and ensure the server has sufficient space.

Read more in Data Retrieval.

Updates to Come

Mobile Carrier Targeting for RTB Line Items

Adform will soon provide you with a new targeting option that may improve your campaign KPIs. You will be able to filter audiences based on mobile Internet service providers and be confident that your ads reach the audience that matters the most.

Advanced Lookalike Settings

The new release will allow you to find and target lookalike audiences by specifying the exact criteria. Once the Lookalike Extension is enabled, you will have an option to select what traits the lookalike audience must have, define the period, and limit the number of UIDs. 

Contextual Targeting for RTB In-App Line Items

You will soon be able to select contextual targeting segments that support apps. The list of providers and segments will be added to the RTB line item UI. Contextual targeting ensures that your ads are displayed on content-relevant apps and reach the audience that is important to you.

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If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.