(Ad)Hugger, Cristina Blanaru, 

March 14, 2019

As March is a month when women are celebrated, AdHugger asked a few professionals with a remarkable career to tell us their views on developing their career as women working in the technology industry and what were the challenges. And Lucia Mastromauro, Vice President, Global Agencies, at Adform, offered us her view over the matter.

Original text:

Lucia Mastromauro (Adform) in Women’s Month Comments: Diversity is the key to innovation

As March is a month when women are celebrated, AdHugger asked a few professionals with a remarkable career to tell us their views on developing their career as women working in the technology industry and what were the challenges. And Lucia Mastromauro, Vice President, Global Agencies, at Adform, offered us her view over the matter.

Lucia Mastromauro joined Adform, one of the world’s leading independent advertising technology platforms, in 2018 as Vice President of Global Agencies. She arrived from her position as EMEA MD for Advertising at video game developer King, prior to which she had extensive experience as Head of Sales and Account Management – Network Agencies at Google’s DoubleClick, and was the Interactive Marketing Manager for EMEA at eBay.

How hard was to develop your career?

We, as women are used to sharing our usual huddles – but for me, having grown up in Brazil, needing to financially support myself and fund my education from a young age, coming to the UK to improve my language skills and further my academic education were big steps.

Then once I graduated, and before I felt I could truly start my career, there were a few more hurdles around visas, and the laws and processes around it. This meant the initial years were constantly uncertain, and that I had limited choices on whom I could work for and for how long – I also had to move countries a few times.

Although it was somewhat stressful and uncertain at times, these unorthodox experiences have given me unique perspectives, certainly made me more resilient, and saw my career take interesting turns.

I worked for some fantastic companies, gaining experience in various disciplines. One of the occasions, when I was trying to convince the UK Home Office to grant me another visa extension, I was offered the opportunity work for the United Nations (UN) in Geneva as a Digital Communications Consultant for the International Labour Office – and boy, did I appreciate that ‘Carte de Légitimation’.

With a few years and my varied experience – an intriguing mix of business, technology, digital, product management, and ecommerce – more and more companies started to take a shine to me. From there, I was truly privileged to work for some of the most innovative businesses in our industry.

From big and small firms, ranging from nonprofit to multinational conglomerates, to my current role: my experience in ecommerce and at the UN intrigued eBay, which caught Google’s eye, and then King’s, before I chose to join Adform with the goal of growing such an exciting independent adtech firm globally!

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