From the 11th of August, the IAB will only support version two of the IAB Europe Transparency and Consent Framework (TCF). The second iteration will bring added rights to the consumer and greater control and flexibility for publishers.
The framework represents a global cross-industry effort to help publishers, technology vendors, agencies and advertisers meet the transparency and user choice requirements under the General Data Protection Regulation (GDPR).
In this webinar, you’ll learn about the new scope of the framework and how it is compliant with legislation. You’ll also get an idea of what this means for the relationship between publishers, advertisers and ad tech vendors.
Can't make it? Register anyway and receive a recording after the session.
Presented by:
Elena Turtureanu
VP, Legal and Privacy Compliance
Elena Turtureanu is VP, Legal and Privacy Compliance at Adform A/S. Elena advises on data privacy and protection, information security as well as the data governance and compliance programs. Elena has over 10 years expertise in ad tech, during which she served as senior counsel at SAP responsible for the development of the privacy and legal framework for the SAP Exchange Media division and General Counsel at Smaato, leading and managing group's legal, privacy and compliance operations.