With consumers using a range of different ways to browse the internet, being able to address a customer through multiple devices has never been more vital. In this webinar, discover how Adform's cross-device solution can help you get the most out of your advertising budget. Learn how being able to reach the same user across different devices can improve your reporting, can help you reliably frequency cap, and can ensure you aren't wasting valuable ad dollars.
We'll highlight common misconceptions around cross-device and share the latest examples of effective execution. We'll also walk you through the steps to get started on your cross-device journey.
As Product Lead at Adform, Marcel Ehrlitzer advises strategic clients from the first meeting, through the rollout, to daily operational business. Marcel has more than 8 years of experience in digital advertising - 5 of them on the agency side.