Every month, we would like to share with you a brief overview of the new changes, enhancements, and product launches from the last month. Our on-going focus is to deliver you the very best in Effortless Modern Marketing. Here, you’ll see what’s new in Adform FLOW, including updates to the DSP, DMP, and Ad Server as well as our Integrated Advertising Platform for Publishers. Here, we’ll also take a brief look at exciting releases to prepare for. 

If you’d like more detailed information about any of these new releases or product updates, please contact your local account manager or visit Adform Help.​

Adform FLOW

AVOC and Quartile Metrics for VAST 2, VAST 3, and Rich Media Banners

(October 16, 2020)

Adform has extended the availability of video AVOC and viewable quartiles metrics to VAST 2 and VAST 3 type video banners as well as rich media banners using Adform Video. This unlocks more sophisticated video auto-optimization methods across all video inventory and allows you to truly understand the impact of each video.

For details, refer to the Guide to Video Viewability.

Custom Fee Support Functionality

(October 16, 2020)

Custom Fee functionality allows inventory owners and sellers to add additional fees that are applicable for specific inventory. This enables the owner or seller to cover any additional costs associated with trading the inventory. Additional costs can either be associated to resources needed in the selling process or costs associated with the use of any 3rd party vendor.

Sellers have the possibility to report costs generated by custom fees using a new dedicated Custom fee metric in Custom Reports.

Learn more here.

Updates to Come

Frequency Capping on 1st Party Identifiers

At the beginning of November, Adform will enable 1st party frequency capping on buy-side campaigns, orders, and line items, which will allow building a user profile with 1st party IDs.

Campaign Performance Overview Page on Adform FLOW

Adform is also happy to announce that a brand new Campaign Performance Overview Page will be released as a part of Adform FLOW, where you will be able to see the detailed performance analysis of the individual campaign, its orders, and line items. 


If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.



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