Every month, we share with you a brief overview of the latest changes, enhancements, and product launches. See what’s new in Advertiser Edge, Audience Base, and Publisher Edge, and take a peek at what’s coming up in the next weeks.

If you’d like more detailed information about any of these releases or product updates, please contact your local account manager or visit Adform Help.

(May 29, 2020)

Changes have been made to enhance performance and reduce archiving of unused data. Based on an analysis of usage behavior, the reporting period for reviewing Customer Journey data was reduced from 4 months to 2 months.

Read more about Customer Journey.

(May 29, 2020)

Adform is pleased to announce that we have been approved and finalized our membership in the Network Advertising Initiative. As part of this Adform opt-out is fully integrated into NAI’s centralized opt-out page.

Read more about the Network Advertising Initiative.

With this release, Adform will implement the IAB CCPA framework in customer request handlers - Ad Serving (including Dynamic Ad Serving, Dynamic Creative Optimization), ADX, Site Tracking, Audience handlers (Audience pixel, Audience tag).

The CCPA is the California Consumer Privacy Act which came into force on January 1^st, 2020. It has the goal of delivering enhanced privacy rights and consumer protections for residents of the state of California in the United States. The IAB has developed a framework that provides a tool for publishers to collect and communicate consumer preferences for the handling of their personal data during interactions with the digital marketing ecosystem. This allows digital marketers to react accordingly to the provided privacy signals.