July 06, 2020

Every month, we share with you a brief overview of the new changes, enhancements, and product launches from the previous month. You can see what’s new in Advertiser Edge, Audience Base, and Publisher Edge, as well as getting a peek at what's coming up in the next few weeks.

If you’d like any more detailed information about these new releases or product updates, please contact your local account manager or visit our Help Center.

Advertiser Edge

Introducing the New Adform Help

(June 11, 2020)

We are excited to announce the brand new Adform Help for Advertisers! From today, accessing the needed information is easier than before which means you can dedicate more time to carrying on your daily tasks and reach your business goals faster.

On the Help's homepage, you will find a powerful search bar using new and improved search logic. In addition to a better search experience, the site navigation has also been improved: select the category on the left-side panel, and you will see all the related articles in the form of cards. The newly introduced breadcrumbs will guide you around, and you can also check suggested help pages to gain more knowledge about how the platform works. The help content was reviewed and reorganized into “about”, “how-to”, and “FAQs” articles to help you find the needed information as efficiently as possible.

The New Help Center

The new and improved Help can be accessed at www.adformhelp.com. Make sure you are logged into the platform to unlock full access to the relevant help sections.

We would also love your feedback to improve the content and its quality. To support this, we’ve added a little feature that allows you to rate the articles. The next time you’re in the new Help Center, please don’t forget to give us a thumbs up if you found what you were looking for!

CCPA Support in Ad Serving, ADX, Site Tracking, and Audience Pixels

(June 17, 2020)

The CCPA is the California Consumer Privacy Act which came into force on January 1st, 2020. It has the goal of delivering enhanced privacy rights and consumer protections for residents of the state of California in the United States. The IAB has developed a framework that provides a tool for publishers to collect and communicate consumer preferences for the handling of their personal data during interactions with the digital marketing ecosystem. This allows digital marketers to react accordingly to the provided privacy signals. 

With this release, Adform has implemented the IAB CCPA framework in customer request handlers - Ad Serving (including Dynamic Ad Serving, Dynamic Creative Optimization), ADX, Site Tracking, Audience handlers (Audience pixel, Audience tag).

Ability to Signal a Continuous Play Environment for Video Banners

(June 8, 2020)

In order to comply with the MRC standards for Video Impression Guidelines, Adform has implemented a dedicated tag parameter to enable publishers to pass a continuous play signal (continuous play). Signals received via this parameter will be tracked in a separate metric and observed in a monitoring platform. 

Grapeshot Pricing Update

(June 1, 2020)

Adform's partner Grapeshot's contextual intelligence segments have undergone a pricing change on the Adform platform. As of June 1st, 2020, Grapeshot segments purchased on Adform are no longer billed as a percentage of media spend, and instead are transacted on a flat CPM model.

Publisher Edge

Ability to Signal a Continuous Play Environment for Video Banners

(June 8, 2020)

In order to comply with the MRC standards for Video Impression Guidelines, Adform has implemented a dedicated tag parameter to enable publishers to pass a continuous play signal (continuous play). Signals received via this parameter will be tracked in a separate metric and observed in a monitoring platform.

Updates to Come

Transport Layer Security (TLS) Version Support Upgrade

Adform cares about your data security, therefore the newest security practices and principles are constantly applied. In order to ensure the security of data-in-transit, Adform will stop supporting the obsolete TLS versions (TLS 1.0 and TLS 1.1) in our web applications from August 2020. 

We recommend always using the latest web browser version for the browser of your choice when working with the Adform platform to ensure the best experience and the highest security.

Changes in Environment Type Categories

As OTT/CTV media buying activity on our platform continues to grow, we want to provide you with full transparency and introduce an option to report on OTT/CTV category next to Desktop, Mobile (undefined), Mobile Web, and Mobile In-App (Environment Type dimension).

The OTT/CTV category encompasses traffic from game consoles, streaming devices, and smart TVs.