Every month, we share with you a brief overview of the latest changes, enhancements, and product launches. See whats new in Advertiser Edge, Audience Base, and Publisher Edge, and take a peek at whats coming up in the next weeks.


If youd like more detailed information about any of these releases or product updates, please contact your local account manager or visit Adform Help.

Advertiser Edge

Changes in Environment Type Categories

(July 14, 2020)

As OTT/CTV media buying activity on our platform continues to grow, we want to provide you with full transparency and have introduced an option to report on OTT/CTV category next to Desktop, Mobile (undefined), Mobile Web, and Mobile In-App (Environment Type dimension).

The OTT/CTV category encompasses traffic from game consoles, streaming devices, and smart TVs. 

For details, refer to the Reporting Dictionary.

Transport Layer Security (TLS) Version Support Upgrade

Adform cares about your data security, therefore the newest security practices and principles are constantly applied. In order to ensure the security of data-in-transit, July 2020 marks the end of Adform's support of the obsolete TLS versions (TLS 1.0 and TLS 1.1) in our web applications.

We recommend using the latest web browser version for the browser of your choice when working with the Adform platform to ensure the best experience and the highest security.

Updates to Come

Cookieless Insights Will Replace AdTruth

As of August 17th, AdTruth (Device Insights) will be discontinued and replaced with Cookieless Insights. AdTruth is being discontinued to align with the changes in the second iteration of Transparency and Consent Framework (TCF) v2.0.

Cookieless Insights is a custom Adform solution that provides much of the core value delivered before by AdTruth. Clients that have been using AdTruth will be automatically migrated to the new solution. All other clients can switch it on in the Advertiser settings.


If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.



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