Every month, we share with you a brief overview of the latest changes, enhancements, and product launches. See whats new in Advertiser Edge, Audience Base, and Publisher Edge, and take a peek at whats coming up in the next weeks.


If youd like more detailed information about any of these releases or product updates, please contact your local account manager or visit Adform Help.

Advertiser Edge

New Tag Management UI Exits Beta

(April 9, 2020)

We’ve re-imagined how you use and interact with your tags. The legacy tag page has now been replaced with our brand-new Tag Management User Interface which delivers a host of great improvements and has now officially exited beta. The new UI is built to help you save time when making changes on the fly, and includes added new functionality to make setting up and managing large numbers of tags significantly easier.

The new UI’s Smart Table functionality helps you navigate your tags in a more convenient and time-efficient manner while decreasing repetitive tasks by allowing for the pinning of columns and flexible column positions for a more tailored interface. We’ve also introduced a new side panel for a more efficient user experience, and which reduces lost time clicking back and forth between screens.

Further, leverage the new statistics graph which empowers users for a more rapid insight into how your tags are performing. The new graph highlights the performance of your tags over the last two weeks and you'll find the chart on the right side of the screen whenever you're on the main tag management page.

To access the new tag management UI simply click the “Tags” tab from the upper menu.

For more information, visit the Tags section.

New Convenient URL Append Rules (Auto-Tagging)

(April 9, 2020)

With this release, you are able to collect valuable stats by replacing/appending the destination URL in an Adform tag. When configured, this allows you to use the URL append function for integrations with 3rd party tools while modifying those rules on the tag level without affecting them more broadly. This functionality is now available in the new Tag Management UI. 

Read more in the Edit Tags section.

New Metric: Verified Tracked Ads

(April 14, 2020)

Adform has introduced a new compound metric "Verified Tracked Ads" that consists of rendered impressions and tracked ads (only pixel tag type). This valuable metric helps you track a net count of impressions rendered or tracked on a publisher's page.

The metric is available in the Custom Reports and Reporting Stats API.

For more definitions, go to the Reporting Dictionary.

If you are unsure of how to use or access any of these features, please do not hesitate to contact your local campaign manager who will guide you through and answer any questions you may have.



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