TimeForAReset, Paul Frampton

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In this episode, Paul talks to Oli Whitten, COO of Adform, the independent, ad tech/marketing platform from Europe used by many global brands. Paul & Oli discuss why there is a rise in brands asking more challenging questions of the walled gardens, touching on the ask for independent measurement, pricing visibility and transparency. Oli also shares his view of how digital identity will play out with post the 3rd party cookie and gives great insight in to the new service models that enlightened brands are  implementing. Paul and Oli finish my discussing how technology is now rapidly changing how the industry thinks about buying supply in channels like TV and OOH and achieving cross channel measurement and of course the walled gardens have less dominance here.

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