mnews, Elena Turtureanu - Senior Compliance Counsel at Adform

Original text in German: Available here

The TCF 2.0 has been available since August 15, 2020. However, the framework is still being adopted hesitantly.

TRANSPARENT. The GDPR, which has been in force for more than two years, forms the basis for the lawful processing of personal data. The basis for this is the consent of the user. The updated framework of the IAB supports advertisers in obtaining this consent correctly and thus sets a new standard that leads to an overdue rethinking of data sovereignty.

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