ExchangeWire
Original Text available here.
Adform UK, the only global, independent and fully integrated advertising platform built for modern marketing, has been chosen by Control v. Exposed (CvE), a division of US-headquartered, independent company Goodway Group, to be its preferred choice for managed service across all addressable channels.
The collaboration will enable CvE’s clients to access Adform’s full-stack integrated ad tech suite, while Adform’s clients will benefit from CvE’s consultative expertise on media strategy, digital transformation and programmatic in-housing. It will also empower brands that are new to programmatic to accelerate their digital marketing activity and bring programmatic advertising into their business growth strategy.
