September 29, 2020

ExchangeWire

Original Text available here.

Adform UK, the only global, independent and fully integrated advertising platform built for modern marketing, has been chosen by Control v. Exposed (CvE), a division of US-headquartered, independent company Goodway Group, to be its preferred choice for managed service across all addressable channels.

The collaboration will enable CvE’s clients to access Adform’s full-stack integrated ad tech suite, while Adform’s clients will benefit from CvE’s consultative expertise on media strategy, digital transformation and programmatic in-housing. It will also empower brands that are new to programmatic to accelerate their digital marketing activity and bring programmatic advertising into their business growth strategy.

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