M Media, Sjaak Hoogkamer

Original text in Dutch: Available here

The collaboration between JCDecaux and Adform says it is a win-win situation for both parties. Advertisers can make TV, display, mobile and digital outdoor advertising part of their media mix in digital strategies via one platform (Adform).

Katja Henneveld, Sales Director Adform: "As a result of this partnership, advertisers can efficiently advertise cross media: the combination of the most visited locations in the Netherlands with, for example, mobile use. Our unique integration with various hyperlocal partners makes it possible to use different triggers to purchase screens (for example based on the weather). To then retarget these consumers on another screen. This is possible now but also in the coming years thanks to our future-proof 1st party Identity approach.”

Advertisers and agencies have the opportunity to set up a campaign even more effectively via Adform and other DSPs across multiple channels. Marc Bergers, Digital Lead JCDecaux:“ The benefits programmatic trading - precision, flexibility and measurability - ensure that Digital Out Of Home not only realizes brand impact, but also direct performance. Advertisers and agencies now have a unique opportunity to organize a campaign even more effectively via Adform and other DSPs across multiple channels. "According to Henneveld, DOOH is still growing strongly in the Netherlands. 74% of consumers indicated in a survey by Outsmart & PWC Out Of Home2 that DOOH was "striking"; while more than two-thirds of consumers found it 'interesting'. In addition, 72% of consumers felt that brands using DOOH are "progressive"; while 52% of consumers thought brands are "premium".