Horizont, Klaus Janke Mittwoch

Original text in German: Available here

Data protection, farewell to third-party cookies, blocking policies of browser providers: Programmatic advertising is facing major challenges that will fundamentally change the entire system. How will it go on? Publishers, marketers and adtech specialists are working flat out on the answers.

When one is currently discussing programmatic advertising, fascination AND discomfort are often mixed. On the one hand, the system of automated AND personalized advertising has become a cornerstone of online marketing.

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