What are third-party cookies and why the fuss? How will we be able to address online audiences in the future? Are the new IDs any good? If you're a CMO, these questions should be at the front of your mind. In this handout, discover:

• What third-party cookies are and why, as a CMO, their deprecation impacts you.
• How the digital advertising industry will evolve to meet the changes.
• What action you can take today and why the future is brighter than you think.